Mercedes-benz C-class Sells Over 300000 Units
More than 300000 customers have purchased any a sedan or station wagon variant of the new MercedesBenz CClass since its official introduction on March 31 2007. When the year its market launch the new model is continuing the success story of the predecessor model. Dr. Klaus Maier says “The sedan got off to an excellent start and since its premiere at dealerships at the end of last year the new CClass station wagon has also been enjoying high popularity both models in fact have posted growth rates of 70 percent on the corresponding periods from the prior year since their respective launches. As a result the new CClass has been the worldwide leader in its market segment since the beginning of 2008.” Klaus Maier is the Executive Vice President Sales and Marketing MercedesBenz Cars.
The new model was yet again the topselling vehicle in the midrange segment in april according to Germanys Federal Motor Transport Authority. German customers as well are very enthusiastic about the new CClass. Germany is the most important market for the CClass which accounts for 25 percent of total sales followed by the U.S. UK Italy and South Africa. The 204 series have been sold worldwide since market launch in the spring of 2007 a total of 290000 CClass sedans and 25000 customers have taken delivery of a new CClass station wagon since that model variant was introduced in December.
The CClass has a clear optical differentiation between the model’s three equipment lines a particularly successful feature. Maier says “In the first year of sales one out of every two CClass customers in Germany chose the Avantgarde line and in other core markets the share of total sales sometimes is even higher the response of our customers to the sporty design of the CClass Avantgarde even exceeded our expectations”. This new product strategy makes the auto parts very attractive to the most diverse customers within the heterogeneous CClass customer base and it also enables us to win over new customers to the MercedesBenz brand.
CClass customers are also attracted by the vehicle’s even more dynamic chassis along with the new model’s distinctive auto parts design which features a selective damping system that also offers great comfort. It also includes a further refined telematics system with Bluetooth and a new Linguatronic voicecommand system for other major selling points. Additionally the station wagon takes the trademark strengths of the sedan including safety agility and comfort and combines them with a significant increase in spaciousness and versatility. The maximum cargo capacity is 1500 liters offers more space than any other premium station wagon in its segment. In Germany last April with all of these entire attribute its no surprising that the CClass station wagon was also the topselling in its segment.
About the writer: Anthony Fontanelle is a 35yearold automotive buff who grew up in the Windy City. He does freelance work for an automotive magazine when he is not busy customizing cars in his shop.
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